Build and Launch a Profitable B2B Content Strategy
Learn how to install your content ecosystem on Linkedin, Newsletter, Youtube, and Website. And apply my 5-step system for YOUR B2B business with lessons, checklists, and a slack community.
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Learn the New B2B Marketing Playbook with Content, Social Selling, Personal Brands and ABM
5 Modules with over 20 Videos
Get all my expertise and knowledge in dense videos with visuals and examples
Build Now with 15 Checklists
Apply the knowledge right away for your business (get things done).
Slack Community of Content Marketers
Get support with a database of 150 best practices and from members.
Get The System I Used to Go From 0 to $1M
and From Unknown to 100K Followers
At the end of the course you’ll know how to:
"The course is a practical step by step way to setup an effective content strategy. Especially the workshops where they put things into practice are helpful once you start."
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"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and und"
"This course cuts straight to the chase with actionable strategies and templates to provide real value. The exercises, quizzes, and workshops help solidify the concepts. Even as a seasoned marketer, I'm still learning new things. It's a must-take for those serious about B2B content strategy!"
"I've been posting on LinkedIn for 3 years and have grown my audience to 50,000 followers over that span. Yet I've learned so much from this program. I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. Content is the future of marketing and this is the best program out there to learn it."
"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer."
I'm Pierre Herubel
I'm a B2B Marketer and entrepreneur with 8 years of experience, I've worked on over 300 Marketing projects. I co-founded a business, scaled it to 7 figures, and then sold it. We went from $0 to $1M in one year and a half using content, social selling, and ABM.
During the past 2 years I’ve helped 75 clients (startups and corporate ventures) to build and execute their Marketing Strategy. Everyday, 65,000 people view my marketing content.
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Get all the keys you need to master B2B content marketing
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Set up your content strategy
Build the foundation of your content strategy. Without this groundwork, all the tactics you run will only be the noise before defeat. In this module, you’ll learn about audience targeting, customer buying journey, positioning, messaging, and content pillars.
- Audience analysis
- Customer buying journey
- Customer buying journey
- Manifesto and pillars
Ideate and plan your content
Right before creating content, you need to plan your efforts. Discover the proprietary frameworks that helped me to bootstrap a 7-figure business and turn content into a massive revenue channel. In this module, you’ll learn about content plan, content formats, insights sources, and ideation process.
- Content plan on 5 layers
- Content formats overview
- Insights sources
- How to ideate content
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The toolkit to craft your content
This whole plan is useless if you don’t actually craft content. Access a set of best practices that will position your content as valuable and unique for your target audience. In this module, you’ll learn about content identity, copywriting, Linkedin channel, and repurposing principles.
- Content identity
- Copywriting 101
- Linkedin 101
- Repurposing principles
How to turn content into a revenue channel
Most B2B brands don’t see ROI on content. That’s because they are not applying the right techniques to monetize content and to build it as a revenue channel. In this module, you’ll learn about social selling, ABM-to content, audience monetization, and content upgrades.
- Social selling
- Content for ABM
- Audience monetization
- Content upgrades
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My best tips to test, analyse, iterate
Creating content can be messy and unstructured. I will teach you how to organize your content efforts and connect them to your revenue objectives. In this module, you’ll learn about backlog planning, content KPIs, results analysis, and iteration principles.
- Experimentation backlog
- Content objectives and KPIs
- How to analyse content results
- Iteration principles
Frequently asked questions
More questions: hello@pierreherubel.com
