🎉 240+ Happy Students - 14-day Refund Guarantee

240+ Students Love the Course

Five stars

"The course is a practical step by step way to setup an effective content strategy. Especially the workshops where they put things into practice are helpful once you start."

Testimonial author
Thom van der Kleij
Five stars

"Pierre's course was a game-changer for my content creation process. The course brought much-needed organization to my approach, transforming my entire workflow. I can't recommend it highly enough – it's truly a 10 out of 10 experience"

Testimonial author
Thomas Varekamp
Five stars

"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

Testimonial author
James Londesborough
Five stars

"This course cuts straight to the chase with actionable strategies and templates to provide real value. The exercises, quizzes, and workshops help solidify the concepts. Even as a seasoned marketer, I'm still learning new things. It's a must-take for those serious about B2B content strategy!"

Testimonial author
Nicolas Duchemin
Five stars

"I've learned so much from this program. I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. Content is the future of marketing and this is the best program out there to learn it."

Testimonial author
Florian Decludt
Five stars

"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer."

Testimonial author
Eric Seclet
Five stars

"This course is clear and practical."

Testimonial author
Marcela Acevedo
Five stars

"I am loving the course. Pierre gets right to the point. I like that."

Testimonial author
Blas Martínez Fernández
Five stars

"Incredible. I'm getting so much clarity on how I should be putting together my marketing strategy. So helpful, thank you!"

Testimonial author
Sebastian Vitug
Five stars

"I liked it! Very CLEAR and CONCISE information without extra lyrics. This course is different from other courses where 70% of information is not relevant. I hope it will continue same with real case discussions."

Testimonial author
Giorgi Khoshtaria
Five stars

"The course is a practical step by step way to setup an effective content strategy. Especially the workshops where they put things into practice are helpful once you start."

Testimonial author
Thom van der Kleij
Five stars

"Pierre's course was a game-changer for my content creation process. The course brought much-needed organization to my approach, transforming my entire workflow. I can't recommend it highly enough – it's truly a 10 out of 10 experience"

Testimonial author
Thomas Varekamp
Five stars

"The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts. I've paid a lot more and got a lot less in the past, so I'm very happy."

Testimonial author
James Londesborough
Five stars

"This course cuts straight to the chase with actionable strategies and templates to provide real value. The exercises, quizzes, and workshops help solidify the concepts. Even as a seasoned marketer, I'm still learning new things. It's a must-take for those serious about B2B content strategy!"

Testimonial author
Nicolas Duchemin
Five stars

"I've learned so much from this program. I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. Content is the future of marketing and this is the best program out there to learn it."

Testimonial author
Florian Decludt
Five stars

"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer."

Testimonial author
Eric Seclet
Five stars

"This course is clear and practical."

Testimonial author
Marcela Acevedo
Five stars

"I am loving the course. Pierre gets right to the point. I like that."

Testimonial author
Blas Martínez Fernández
Five stars

"Incredible. I'm getting so much clarity on how I should be putting together my marketing strategy. So helpful, thank you!"

Testimonial author
Sebastian Vitug
Five stars

"I liked it! Very CLEAR and CONCISE information without extra lyrics. This course is different from other courses where 70% of information is not relevant. I hope it will continue same with real case discussions."

Testimonial author
Giorgi Khoshtaria

You'll Learn How to Turn Content into a Revenue Channel

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Learn Content Marketing From a Top Creator

Get all my expertise and knowledge in dense videos with visuals and examples.

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Create Content with Checklists & Templates

Start building your strategy and content right away with actionable resources.

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Get Support from Content Marketers on Slack

Ask questions, get guidance, and network in a kind community.

Here's what you'll access

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About The Creator Pierre Herubel

From a Creator with 40M Views and 125,000 Followers

I'm a B2B Marketer and entrepreneur with 8 years of experience, I've worked on over 320 Marketing projects. I co-founded a business, scaled it to 7 figures, and then sold it. We went from $0 to $1M in one year and a half using content, social selling, and ABM.

During the past 2 years I’ve helped 75 clients (startups and corporate ventures) to build and execute their Marketing Strategy. Everyday, 65,000 people view my marketing content.

Creator with green circle backgroundLinkedIn RangeLinkedIn logoYouTube LogoSubstack LogoInstagram Logo
Creator with green background and triiger of social medias

Learn to Create the Right Content

Get Visible
→
↓
Build authority
→
↓
Increase Trust
→
↓
Build Demand
→
↓
Ease Outbound
Multiple Channel Graph
Right
Messaging
Positioning
Pillars
Buying Journey
Content Plan
Content Upgrade
Copywriting
Content Identity
Repurposing
Content-to-ABM
Monetization
Social Selling
Attribution
Backlog
Light
Multiple Channel Graph

At the end of the course you’ll know how to:

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Build and plan an industry specific content strategy
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Install a long term content creation system
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Create unique content that reinforces your positioning
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Craft content on Linkedin, Substack, Blog, Youtube
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Turn your content into a high ROI revenue channel
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Improve your content ecosystem with experimentation

This Course Is for You if You Want to Build Authority and Revenue with Content

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Module 1: Strategy

Set Up Your Content Strategy

Build the foundation of your content strategy. Without this groundwork, all the tactics you run will only be the noise before defeat. In this module, you’ll learn about audience targeting, customer buying journey, positioning, messaging, and content pillars.

  1. Audience analysis
  2. Customer buying journey
  3. Customer buying journey
  4. Manifesto and pillars
Access The Course Nowî …Access the Programî …
Module 2: Plan

Ideate and Plan Your Content

Right before creating content, you need to plan your efforts. Discover the proprietary frameworks that helped me to bootstrap a 7-figure business and turn content into a massive revenue channel. In this module, you’ll learn about content plan, content formats, insights sources, and ideation process.

  1. Content plan on 5 layers
  2. Content formats overview
  3. Insights sources
  4. How to ideate content
Access The Course Nowî …Access the Programî …
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Module 3: Creation

Create Great Content With My Toolkit

This whole plan is useless if you don’t actually craft content. Access a set of best practices that will position your content as valuable and unique for your target audience. In this module, you’ll learn about content identity, copywriting, Linkedin channel, and repurposing principles.

  1. Content identity
  2. Copywriting 101
  3. Linkedin 101
  4. Repurposing principles
Access The Course Nowî …Access the Programî …
Module 4: Monetization

Turn Content Into a Revenue Channel

Most B2B brands don’t see ROI on content. That’s because they are not applying the right techniques to monetize content and to build it as a revenue channel. In this module, you’ll learn about social selling, ABM-to content, audience monetization, and content upgrades.

  1. Social selling
  2. Content for ABM
  3. Audience monetization
  4. Content upgrades
Access The Course Nowî …Access the Programî …
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Module 5: Iteration

Test and Iterate With Your Content System

Creating content can be messy and unstructured. I will teach you how to organize your content efforts and connect them to your revenue objectives. In this module, you’ll learn about backlog planning, content KPIs, results analysis, and iteration principles.

  1. Experimentation backlog
  2. Content objectives and KPIs
  3. How to analyse content results
  4. Iteration principles
Access The Course Nowî …Access the Programî …
Course only: Create on Your Own
Build your content strategy:
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Lifetime access to 30+ lessons
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15 checklists to apply the lessons
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Access to library of my 200+ posts
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New lessons and tactics every month
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14-day refund guarantee
€590
Payment in 3x available
Content Coach: Get Pro Support
Access to the course plus:
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Strategy onboarding week
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Access to weekly group calls
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Feedback on your content in 24hrs
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Content coach 1:1 support channel
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14-day refund guarantee
Launch Price: €3495 €2495
Payment in 3x available

Frequently Asked Questions

More questions: hello@pierreherubel.com

Is this course for me?
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How long is the course?
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What will I learn exactly?
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In which case should I not buy this course?
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How can I be sure you are legit?
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Can I get a refund?
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What are the best practices?
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Is there any kind of support?
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Why should I buy this course?
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What's the difference between the course and the content coach program?
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