The new B2B marketing playbook is content-first

2024: The B2B marketing playbook has changed. Paid ads are costly, outbound is tougher, and AI is changing the game. Yet you still have to find clients, and content marketing is your best bet. But you don’t know exactly where do you start.

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About me

👋 I'm Pierre Herubel

I'm a B2B Marketer and entrepreneur with 8 years of experience, I've worked on over 300 Marketing projects. I co-founded a business, scaled it to 7 figures, and then sold it. We went from $0 to $1M in one year and a half using content, social selling, and ABM.

During the past 2 years I’ve helped 75 clients (startups and corporate ventures) to build and execute their Marketing Strategy. Everyday, 65,000 people view my marketing content.

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Here is a bit more about my story

From 0 to $1M and from unknown to 120K followers

In 2021

I was silently working in my room. But when we bootstrapped our GTM agency;

We had to find clients (organically)

- Paid ads were too expensive
- Outbound was getting harder
- Word of mouth was not predictable

So we decided to use content.

In 2022

I started posting on Linkedin in January 2022 with 2 other people in the business. Then we added lives, case studies, blog, newsletter… A whole branded content ecosystem.

Results: We went from $0 to $1M in 14 months and our client acquisition cost was $0 while our competitors were struggling to find clients.That was the power of content.

But that’s not all.

In 2023

It helped us to create a brand. And we sold the business in September 2023.

At the same time, I saw my follower count grow (On Linkedin, and Substack) So when I became a solopreneur in October 2023, I had 50,000 followers and new inbound leads everyday.

Every time I was sending a DM, people replied within the same day. I did some service for my clients.

In 2024

But in January 2024, I decided to create my first program.

Simply called “Build your B2B Content Strategy” I’m teaching you my whole 5-step framework to replicate what I did.

For your brand, and your personal brand.

Check my video about B2B content marketing course 2024